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This
summer, Chicago will provide the backdrop when Miller Lite starts to
rock the NASCAR® circuit.
Once again, Rusty Wallace will drive a rock ’n’ roll version of his
No. 2 Miller Lite Dodge stock car. This time around, the race car will
include imagery taken from the California rock band Puddle of Mudd and
their latest release, Life on Display. Wallace and Puddle of Mudd will
team up aboard the No. 2 Miller Lite Dodge during the 400-mile NASCAR
NEXTEL Cup Series race at Chicagoland Speedway on July 11, 2004. Last
year, Wallace drove a No. 2 Miller Lite race car that featured the Goo
Goo Dolls during NASCAR’s All-Star race in May and at Chicagoland in
July.
Action Performance Companies Inc., the leader in the design, promotion,
marketing and distribution of licensed motorsports merchandise, will
produce limited edition die-cast replicas of Wallace’s No. 2 Miller
Lite/Puddle of Mudd 2004 Dodge. Both the die-cast car and its packaging
will include a variety of images featuring Puddle of Mudd guitarist Paul
Phillips, singer-guitarist Wesley Scantlin, bassist Douglas Ardito and
drummer Greg Upchurch.
“Every year, it seems that the rock ’n’ roll and racing connection
gets stronger,” noted Fred Wagenhals, Action Performance’s chairman,
president and CEO. “With these types of cross-market promotions, fans
from both sides find common ground. Collectors also seem to enjoy adding
the music-inspired die-cast replicas to their collections.”
In addition to showcasing the No. 2 Miller Lite/Puddle of Mudd Dodge on
the racetrack, the band will perform a concert following the NASCAR
qualifying event on Friday, July 9 outside of Chicagoland Speedway’s
Turn 4. The concert is slated to begin at approximately 5 p.m. and
should run until almost 7 p.m. For more information about Puddle of
Mudd, including news, events, tour dates and other band details, visit
the official Web site at www.puddleofmudd.com.
For more information contact:
Action Performance Companies Inc.
Steven Cole
Vice President of Advertising, Creative Marketing and Public Relations
602-337-3800
e-mail: pr@action-performance.com
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